Tom and I were fortunate to get an invitation to join Worcester universities Illustration students in meeting an inspiring woman named Gita Wolf. Tara books was set up in 1994 its founder Gita Wolf has been traveling around Europe to raise awareness of the project.
Avid supporters of the children’s library at Worcestershire Hive will know how the university’s English and illustration departments are keen to bring a wide range of new and attractive projects to young people in the area. This new project comes to us from India. Gita is a publisher who goes out into the rural and small towns in India to seek out artist and cultural stories. Her aim is to exchange these for education and money for the artist and the town or village they live in. Gita herself was born in India and then moved to Germany to study retuning to India to begin this new project. Artist and stories are not the only part of this bold project. Tara Books is also an environmentally sourced project and supports local business and training in hand published books with in central India. Part of the fair trade organisation with 25 artisans they produce 3,000 books at a time screen printed and bound by hand. That’s a 110 screen prints made a day; every page is screen printed including the words and cover art.
Talking to Gita you get a real feel for the love and passion in this project. “It’s not just by vision anymore its organic. The artist and community take it up and really infuse their traditional and imaginative energy into each part. We know we are a publishers who straggle two worlds and we love to share the benefits and diversity with both. We are honoured to enable creative voices to be heard. Independent publishing really helps to encourage diversity and awareness in communities.
Our stories are for all walks of life and we love tactile materials. It really matters to us the sense of craftsmanship and quality of production we want some focus to come back to that in today’s industry. There is room for both the digital and the handmade; I myself own an tablet for reading and writing but I truly value what I can hold in my hand. What it feels and smells like a sense that it has be touched by its creator and their own personal spirit is in it.” – Gita Wolf 2015